Our in-depth knowledge on how to create content that really sells comes from our position at the intersection of psychology and marketing. Today we’re going to tell you about our adjective lifehacks.
Intriguing names enhance the appeal. No one ever says, “Yeah, I prefer food with exotic names. It tastes better than ordinary pasta.” (However, it is undeniable that the former has a higher likelihood of a sale)
We don’t buy a product. We always buy a set of adjectives. Roger Dooley suggests the five most converting types of adjectives:
- Brightness — “freshly picked” sounds more compelling than just “fresh.”
- Sensibility — not “bacon,” but “bacon smoked with applewood smoke.”
- Emotional (including nostalgia) — “time-tested Italian cheese recipe” evokes emotions better than “our systemized production.”
- Specificity — “wild and healthy salmon from Alaska” conjures up an image of strong, nice-looking fish swimming in a pristine river.
- An association with a recognizable brand. Virtually any restaurant offers and successfully sells a dish “our chef recommends.” Even if what is offered is a mix of leftovers from yesterday. Well, names in the style of “Dolce & Gabbana cocktail” are guaranteed to increase sales (until confronted by the copyright owner). That’s why the development of your own brand is a must.
The final touch — the cost. If the price tag is similar to that of your competitors, it is best not to directly state “delivery cost $30,” but to make a subtle suggestion of “a modest delivery fee of $30.”
Put your trust in your copywriting and proofreading professionals. They will create content that will replace your sales team’s work. Order your first texts from us and enjoy effective articles without effort and creative suffering.